More local food for you and me

The pandemic may not have been considered the perfect time for new meeting places, but Farmer's food in Uppland took on that challenge and managed to organize several opportunities for market trading and adapt meetings digitally. The project has developed a modern and interactive website, where each company has been given its own presentation and has been placed on a so-called food and excursion map. The project leaders have also developed the website for the marketplace The farmer's own market in Uppsala, and organized several market stalls. Castle markets are an innovative concept that has been developed, and the markets have been tested at several castles in Uppland. 

Farmer's Food in Uppland has collaborated with many different actors. Among them are the Uppsala County Administrative Board, and their project Eat UPPsala. They have also organized Project Garden Day in Enköping in collaboration with Fjärdhundraland, and the food market in the Botanical Garden in collaboration with Uppsala Linnaean Gardens.

In addition, Bondens mat i Uppland has produced a brochure called “Matglädje nära dig”, a food craft guide, which describes how food is produced on farms in Uppland. The project owners themselves describe that the brochure was in great demand, which was a positive surprise. The brochure aims to highlight the range of local food crafts, and constitutes a kind of contact surface between producer and consumer. This is appreciated by many, as producers usually do not have time to visit all companies, and consumers are not aware of what is on offer. The website and brochure thus function as both a source of information and marketing.

A smorgasbord of local producers and eager consumers, and in this way the project owners hope to inspire more local food for you and me!