{"id":12116,"date":"2026-06-16T16:22:18","date_gmt":"2026-06-16T14:22:18","guid":{"rendered":"https:\/\/upplandsbygd.se\/?p=12116"},"modified":"2026-06-16T16:25:30","modified_gmt":"2026-06-16T14:25:30","slug":"inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market","status":"publish","type":"post","link":"https:\/\/upplandsbygd.se\/en\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\/","title":{"rendered":"Lokal mat, samordnad distribution och MatV\u00e4rden Market"},"content":{"rendered":"<p>Together with <a href=\"https:\/\/matvarden.se\/market-lokal-mat-fran-gavleborg\/\">FoodHost<\/a> och Vallentuna kommun genomf\u00f6rde vi en studieresa. V\u00e5rt fokus var p\u00e5 lokal mat och kortare livsmedelskedjor. Och och hur samordnad distribution kan fungera i praktiken.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-12123\" src=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/nanna-pratar-i-bussen-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/p>\n<p>Under dagen bes\u00f6kte vi <a href=\"https:\/\/market.matvarden.se\/Leverant%C3%B6r\/hallens-kvarn\/\">Hallens kvarn<\/a> i Kilafors. D\u00e4r ber\u00e4ttade Kjell och Jimmy om verksamheten och om sina erfarenheter av att s\u00e4lja via MatV\u00e4rden Market. Vi fick se och h\u00f6ra hur lokala produkter kan n\u00e5 fler kunder. genom en gemensam digital handelsplats och fungerande logistik.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-12119\" src=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/hallens-kvarn-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-12120\" src=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/kvarnen-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-12121\" src=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/handelsbod-kvarnen-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p>Resan gick sedan vidare till <a href=\"https:\/\/www.regiongavleborg.se\/folkhogskolor\/bollnas-folkhogskola\/om-skolan\/restaurang\/\">Bolln\u00e4s folkh\u00f6gskola<\/a>, d\u00e4r vi fick h\u00f6ra hur skolan anv\u00e4nder MatV\u00e4rden Market f\u00f6r att k\u00f6pa in lokala r\u00e5varor till sitt k\u00f6k. Rektor ber\u00e4ttade om varf\u00f6r de valt att arbeta med lokala livsmedel, och bj\u00f6d oss p\u00e5 en fantastisk lunch lagad med r\u00e5varor fr\u00e5n lokala producenter.<\/p>\n<p>Vi fick ocks\u00e5 lyssna till Ingmarie Jakobsson, chef p\u00e5 ICA Maxi Bolln\u00e4s, som ber\u00e4ttade om hur butiken anv\u00e4nder MatV\u00e4rden Market. Hon betonade varf\u00f6r samarbetet \u00e4r v\u00e4rdefullt \u00e4ven ur ett kund- och butiksperspektiv.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-12122\" src=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/ica-bollnas-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p>Stort tack till Nanna, Britt-Marie, Daniel och Anna fr\u00e5n MatV\u00e4rden! Under dagen ber\u00e4ttade, f\u00f6rklarade och svarade de p\u00e5 fr\u00e5gor om hur MatV\u00e4rden Market fungerar. Fr\u00e5n producenternas uppl\u00e4gg till best\u00e4llningar, kunder och logistik. Men \u00e4ven m\u00f6jligheterna att bygga vidare i fler geografiska omr\u00e5den.<\/p>\n<p>Studieresan gav m\u00e5nga konkreta exempel p\u00e5 hur lokala producenter, offentliga k\u00f6k, restauranger, butiker och andra kunder kan kopplas samman genom en gemensam l\u00f6sning. F\u00f6r oss p\u00e5 Upplandsbygd \u00e4r detta en viktig del i arbetet med projektet Vi Ekopren\u00f6rer, d\u00e4r vi vill st\u00e4rka lokala livsmedelskedjor, \u00f6ka samverkan och unders\u00f6ka om vi kan etablera MatV\u00e4rden Market i v\u00e5rt omr\u00e5de.<\/p>\n<p>Tack till alla som f\u00f6ljde med och bidrog med fr\u00e5gor, erfarenheter och engagemang under dagen!<\/p>\n<p>Studieresan var en del av projektet\u00a0<a href=\"https:\/\/upplandsbygd.se\/en\/projekt\/kortare-livsmedelskedjor-ekoprenorer\/\">We Ecopreneurs<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-12124\" src=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/matvarden-pp-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Tillsammans med MatV\u00e4rden och Vallentuna kommun genomf\u00f6rde vi en studieresa. V\u00e5rt fokus var lokal mat, kortare livsmedelskedjor och hur samordnad distribution kan fungera i praktiken.<\/p>","protected":false},"author":71,"featured_media":12118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-12116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lokal mat, samordnad distribution och MatV\u00e4rden Market - Upplandsbygd<\/title>\n<meta name=\"description\" content=\"Tillsammans med MatV\u00e4rden och Vallentuna kommun genomf\u00f6rde vi en studieresa med fokus p\u00e5 lokal mat, kortare livsmedelskedjor och hur samordnad distribution kan fungera i praktiken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upplandsbygd.se\/en\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lokal mat, samordnad distribution och MatV\u00e4rden Market - Upplandsbygd\" \/>\n<meta property=\"og:description\" content=\"Tillsammans med MatV\u00e4rden och Vallentuna kommun genomf\u00f6rde vi en studieresa med fokus p\u00e5 lokal mat, kortare livsmedelskedjor och hur samordnad distribution kan fungera i praktiken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/upplandsbygd.se\/en\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Upplandsbygd\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T14:22:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T14:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/upplandsbygd.se\/wp-content\/uploads\/sites\/12\/2026\/06\/gruppbild-1024x768.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jenny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jenny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/upplandsbygd.se\\\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/upplandsbygd.se\\\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\\\/\"},\"author\":{\"name\":\"jenny\",\"@id\":\"https:\\\/\\\/upplandsbygd.se\\\/#\\\/schema\\\/person\\\/e3be0fd78d31b497a7b9a89e6a548032\"},\"headline\":\"Lokal mat, samordnad distribution och MatV\u00e4rden Market\",\"datePublished\":\"2026-06-16T14:22:18+00:00\",\"dateModified\":\"2026-06-16T14:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/upplandsbygd.se\\\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\\\/\"},\"wordCount\":339,\"image\":{\"@id\":\"https:\\\/\\\/upplandsbygd.se\\\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/upplandsbygd.se\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2026\\\/06\\\/gruppbild.jpeg\",\"articleSection\":[\"Nyheter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/upplandsbygd.se\\\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\\\/\",\"url\":\"https:\\\/\\\/upplandsbygd.se\\\/inspirerande-studieresa-om-lokal-mat-samordnad-distribution-och-matvarden-market\\\/\",\"name\":\"Lokal mat, samordnad distribution och MatV\u00e4rden Market - 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